Travis Bradford

Travis Bradford is a Professor of Professional Practice at Columbia University and former head of the energy and environment graduate program at the School of International and Public Affairs. He teaches and develops curriculum for hundreds of graduate students every year across the policy, business, sustainability, and engineering schools. He is the author of Solar Revolution: The Economic Transformation of the Global Energy Industry, founder and President of Prometheus Institute, and advisor to many public and private entities on energy and business strategy.

  • The Energy System

    The Energy System

    Technology, Economics, Markets, and Policy

    Travis Bradford

    A comprehensive textbook that integrates tools from technology, economics, markets, and policy to approach energy issues using a dynamic systems and capital-centric perspective.

    The global energy system is the vital foundation of modern human industrial society. Traditionally studied through separate disciplines of engineering, economics, environment, or public policy, this system can be fully understood only by using an approach that integrates these tools. This textbook is the first to take a dynamic systems perspective on understanding energy systems, tracking energy from primary resource to final energy services through a long and capital-intensive supply chain bounded by both macroeconomic and natural resource systems.

    The book begins with a framework for understanding how energy is transformed as it moves through the system with the aid of various types of capital, its movement influenced by a combination of the technical, market, and policy conditions at the time. It then examines the three primary energy subsystems of electricity, transportation, and thermal energy, explaining such relevant topics as systems thinking, cost estimation, capital formation, market design, and policy tools. Finally, the book reintegrates these subsystems and looks at their relation to the economic system and the ecosystem that they inhabit. Practitioners and theorists from any field will benefit from a deeper understanding of both existing dynamic energy system processes and potential tools for intervention.

    • Hardcover $90.00 £70.00
  • Solar Revolution

    Solar Revolution

    The Economic Transformation of the Global Energy Industry

    Travis Bradford

    An innovative analysis that shows how the shift to solar energy—in particular, the use of photovoltaic cells—is both economically advantageous and inevitable, and will rival the information and communication technologies revolution in its transformative effects.

    In Solar Revolution, fund manager and former corporate buyout specialist Travis Bradford argues—on the basis of standard business and economic forecasting models—that over the next two decades solar energy will increasingly become the best and cheapest choice for most electricity and energy applications. Solar Revolution outlines the path by which the transition to solar technology and sustainable energy practices will occur.

    Developments in the photovoltaic (PV) industry over the last ten years have made direct electricity generation from PV cells a cost-effective and feasible energy solution, despite the common view that PV technology appeals only to a premium niche market. Bradford shows that PV electricity today has become the choice of hundreds of thousands of mainstream homeowners and businesses in many markets worldwide, including Japan, Germany, and the American Southwest. Solar energy will eventually be the cheapest source of energy in nearly all markets and locations because PV can bypass the aging and fragile electricity grid and deliver its power directly to the end user, fundamentally changing the underlying economics of energy. As the scale of PV production increases and costs continue to decline at historic rates, demand for PV electricity will outpace supply of systems for years to come. Ultimately, the shift from fossil fuels to solar energy will take place not because solar energy is better for the environment or energy security, or because of future government subsidies or as yet undeveloped technology. The solar revolution is already occurring through decisions made by self-interested energy users. The shift to solar energy is inevitable and will be as transformative as the last century's revolutions in information and communication technologies.

    • Hardcover $6.75 £5.99
    • Paperback $19.95 £14.99