Economic Ekphrasis

From Sternberg Press / Experiments in Art and Capitalism

Economic Ekphrasis

Goldin+Senneby and Art for Business Education

Edited by Pierre Guillet de Monthoux and Erik Wikberg

What happens when social scientists write about artworks: helping people blind to economic ideas see something for the first time.

Distributed for Sternberg Press





What happens when social scientists write about artworks: helping people blind to economic ideas see something for the first time.

What happens when social scientists write about artworks? How does it affect the academic environment of a business school and how does it change the perception of art? Can it be used as a novel scientific method in business studies? This book investigates these matters by analyzing the Goldin+Senneby's retrospective exhibition Standard Length of a Miracle set up in Tensta konsthall and multiple other venues in Stockholm in the spring of 2016.

While the use of ekphrases goes back to ancient times in our Western literary canon, it is new and unexplored territory for social scientists at business schools—to describe artworks for people who are blind to economic concepts and ideas, helping them see what they did not see before.

Economic Ekphrasis: Goldin+Senneby and Art for Business Education is part of the SSE Art Initiative series Experiments in Art and Capitalism.


Maria Lind, Marie-Louise Fendin, Örjan Sjöberg, Ismail Ertürk, Anastasia Seregina, Jonas Hassen Khemiri, Pamela Schultz Nybacka, Emma Stenström, Katie Kitamura, Clare Birchall, Brian Kuan Wood


$19.95 T ISBN: 9783956795442 152 pp. | 5 in x 7.5 in 25 color illus.

Not for sale in Europe or the UK.


Pierre Guillet de Monthoux

Pierre Guillet de Monthoux directs the Stockholm School of Economics Art Initiative where he is Professor at its Center for Arts, Business, and Culture. He has held professorships in general management at Stockholm University, Sweden, and in philosophy and management at Copenhagen Business School, Denmark. He is docent at Åbo Akademi, Finland, and currently teaches at Artem Nancy in France.

Erik Wikberg

Erik Wikberg is a Researcher at Stockholm School of Economics.


  • A series of scintillating, elegantly illustrated essays explore Goldin+Senneby's nuanced use of utterly surprising tools—black-box trading strategies, secrets, absences, magic, a broken table, an oak tree—to provoke us to think more imaginatively about financial and economic life. A vital source of inspiration for any academic institution that wants to engage seriously with art.

    Donald MacKenzie

    Professor of Sociology, University of Edinburgh

  • This book should be obligatory reading for people who see no connection between the economy and the arts. Readers who are aware of this connection have been impatiently awaiting this second volume in the series, “Experiments in Art and Capitalism"

    Barbara Czarniawska

    Research Professor at GRI, School of Business Economics and Law, University of Gothenburg

  • How can Art, beyond traditional critique or celebration, generate unforeseen perspectives that challenge, tackle and irritate Capitalism? The practices of Economic Ekphrasis might provide answers that pave the way to new exciting experiments in Art and Capitalism.

    Daniel Birnbaum

    Professor of Philosophy, Städelschule, Frankfurt a.M. Director of Acute Art, London

  • Economic Ekphrasis—performing socially responsible art inside capitalism!

    Maria and Michelangelo Pistoletto

    founders of Terzo Paradiso, Cittadellarte Biella It

  • Goldin+Senneby's multi-dimensional art-economic interventions are iconic reference points for artists working with finance. This book is a mesmerising whirlwind of institutional negotiations—essential reading for artists, curators and anyone interested in the intersection of art and business today.

    Thomas Christopher Kulendran

    artist, founder of New Eelam