Touch Screen Theory

Digital Devices and Feelings

By Michele White

Technology companies claim to connect people through touchscreens, but by conflating physical contact with emotional sentiments, they displace the constructed aspects of devices and women and other oppressed individuals' critiques of how such technologies function.

Overview

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Summary

Technology companies claim to connect people through touchscreens, but by conflating physical contact with emotional sentiments, they displace the constructed aspects of devices and women and other oppressed individuals' critiques of how such technologies function.

Technology companies and device designers correlate touchscreens and online sites with physical contact and emotional sentiments, promising unmediated experiences in which the screen falls away in favor of visceral materiality and connections. While touchscreens are key elements of most people's everyday lives, critical frameworks for understanding the embodied experiences of using them are wanting. In Touch Screen Theory, Michele White focuses on the relation between physically touching and emotionally feeling to recenter the bodies and identities that are empowered, produced, and displaced by these digital technologies and settings. Drawing on detailed cases and humanities methods, White shows how and why gender, race, and sexuality should be further analyzed in relation to touchscreen use and design.

White delves into such details as how women are informed that their bodies and fingernails are not a fit for iPhones, how cellphone surfaces are correlated with skin and understood as erotic, the ways social networks use heart buttons and icons to seem to physically and emotionally connect with individuals, how online references to feminine and queer feelings are resisted by many men, and how women producers of autonomous sensory meridian response (ASMR) videos use tactile strategies and touch screens to emotionally bond with viewers. Proposing critical methods for studying touchscreens and digital engagement, Touch Screen Theory expands a variety of research areas, including digital and internet cultures, hardware, interfaces, media and screens, and popular culture.

Paperback

$35.00 X ISBN: 9780262544689 290 pp. | 6 in x 9 in 10 b&w illus.

Endorsements

  • “White's inspiring book provides a much-needed analysis of the affective, tactile and visceral dimensions of social media and touchscreen interfaces. Grounded in an expansive critical framework, her work rethinks media practices in new, exciting and innovative ways.”

    Ingrid Richardson

    Professor of Digital Media, RMIT University, Australia and co-author of Ambient Play

  • “Michele White gives us a new feminist theory of screen subjectivity based in touch rather than the gaze, doing for contemporary screen studies what Laura Mulvey did for feminist film and TV studies in the 1970s.”

    Carrie Rentschler

    Associate Professor, McGill University

  • “White's brilliant analysis of seemingly mundane surfaces and screens challenges the prevailing rhetoric from technology companies about what counts as the future, modernity, and "intuitive" design. A highly readable account of the present moment.”

    Elizabeth Losh

    Duane A. and Virginia S. Dittman Professor of American Studies and English at William & Mary and author of Selfie Democracy